Bols produces new Honey Liqueur with the help of 20,000 bartenders

By Luke Nicholls

- Last updated on GMT

Related tags: Honey

Bols Honey Liqueurcan be used to enhance the flavours of a range of cocktails
Bols Honey Liqueurcan be used to enhance the flavours of a range of cocktails
Cocktail liqueur and spirits producer Bols has launched a new Honey Liqueur which it claims is ‘the first of its kind’ and was produced following an extensive consultation with bartenders. 

Product details:

Bols Honey Liqueur is made from a blend of different honeys including acasia, sunflower and malt. It is sourced from a variety of different landscapes and environments to give a deep and complex flavour

With an ABV of 17%, it has a strong malty taste with buttery, vanilla notes and a hint of orange peel on the nose, making it an adaptable liqueur to enhance the flavours of a range of cocktails.

USP:

Following input from 20,000 bartenders, the recipe was been created by master distiller Piet van Leijenhorst to offer something new to the on-trade and provide a valuable alternative to sugar as a sweetener in cocktails. It is extremely versatile and mixable and overcomes the practical issues associated with using natural honey.

Cost:

Bols Honey Liqueur will be priced in line with other Bols liqueurs.

Availability:

It has been launched in 500ml and 700ml bottles in selected markets around the world, including the UK.

Why you should buy it:

Lucas Bols’ chief executive Huub van Doorne said:  “We discovered that honey is the most popular alternative to sugar in cocktails even though it is extremely difficult to work with behind the bar, often sticking to the bottom of the glass.

“This is an exciting launch as by engaging and involving bartenders in the development process, we have been able to provide the solution to a long-standing issue and innovate to enhance the drinks experience for consumers.

“It also meets the need for fresh and natural products and offers a premium and versatile alternative, enabling bars to offer a point of difference.”

Related topics: New Products, Alcohol

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