Frecco: Refreshing new drinks concept launched for hospitality operators

By Luke Nicholls

- Last updated on GMT

Related tags: Coffee

Frecco drinks can be used as an alternative to fruit infusions and teas
Frecco drinks can be used as an alternative to fruit infusions and teas
A new way of delivering hot and cold beverages is being introduced for foodservice and hospitality operators this autumn, offering an all-natural-flavoured alternative to fruit teas and cordials in a no-waste format.

Product details:

Frecco is a taste combination of fruit, herbs and spices that offers a premium yet affordable alternative for both the hot and cold beverage menu. They are made from all natural ingredients, crushed and blended to form flavoured purees. 

Each Frecco is then frozen in single-serve portions to lock in the flavour, and each contains a real fruit inclusion to add visual appeal.

With over twelve in the range, operators can choose from wild berry, cranberry, ginger & lemon, spiced apple or traditional mulled wine to serve hot, while flavours such as iced coffee, mocha, traditional cloudy lemonade and strawberry lemonade are best served cold over crushed ice. 

USP:

By just adding water, Frecco claims the flavours and aromas released by its products ‘are like nothing else on the market’. Served hot, they can be a credible alternative to fruit infusions and teas which often disappoint on taste, while served cold with ice, they are a refreshing and less sweet option to cordials or other soft drinks.

They can also be used for mocktails or as a base for cocktails, especially when it is not practical to use expensive fresh fruit juices, such as at outdoor events or festivals.

Availability:

All drinks are available in two formats for ultimate convenience and to minimise wastage.  Where individual drinks are required, individually wrapped, single-serve portions are the perfect option.  Naked Freccos, or unwrapped versions, are also available and are ideal when you want to be able to quickly take as many Freccos as required without the need for unwrapping.

Cost:

The individually wrapped Freccos are available in boxes of 20, 40 or 100 and are priced at £0.60p per unit delivered, while the Naked Freccos are available in 1kg packs containing 40 servings, priced at £21.

Why you should buy it:

“The Frecco is an exciting new development within the foodservice market, and is a totally unique concept for drinks that offers the maximum convenience with the minimum of fuss or waste,” said Sian Ellingworth, business development director at Frecco Food & Beverage. 

“Made in the UK at our new state-of-the-art factory, we have worked with our resident chef to ensure that all our recipes deliver on taste, as well as have that visual appeal by including real fruit pieces.  

“The freezing process allows us to capture all the natural goodness and flavours of the fresh ingredients, producing an explosion of flavour that is unrivalled on the market today.”

More information:

For sales enquiries and more information, contact Ellingworth at fvna.ryyvatjbegu@serppb.pbz​.

Related topics: New Products, Beverages

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