While 250 retail and food and beverage outlets are planned for the whole development, a whole floor will be dedicated to dining, with food stalls, pop-ups, cafés, fine dining and food markets set ‘in a new collective style’.
“We are working to create a really eclectic mix of vendors including pop-ups and stalls. It will be a really collective experience,” a spokesperson for Battersea Power Station Development Company (BPSDC) told BigHospitality, adding that the firm is still “in the negotiation stage of signing up brands”.
Renaissance Pubs revealed in June this year that it was in negotiation with the developers, who were looking for local operators.
BPSDC is taking the concept on a global tour in October and November to 13 cities in 11 countries, aiming to find UK and global brands, businesses and restaurants to fill the space.
Exhibitions will be held in London, Kuala Lumpur, New York, Dubai, Paris, Los Angeles, Milan, Tokyo, Beijing, Singapore, Hong Kong, Shanghai and Doha.
Phase one of the redevelopment will be completed by 2016, with 40 operators launching in Circus West - a space inspired by London’s Shoreditch, Soho and Marylebone shopping areas.
Another 115 retail and food and beverage units will be set in the actual power station, over the ground, upper ground and first floors of the boiler house and the two turbine halls.
Phase 3 will see over 50 large retail and food and beverage units open in 2020 to create a high street designed by Foster + Partners and Frank Gehry. The pedestrian gateway will link the new Northern Line extension with the rest of the development.
The site will also include two boutique hotels: 60 rooms in the power station and 167 rooms in the Battersea Roof Gardens building.
The entire project is due to launch in 2025. The 42-acre mixed-use development will be home to 25,000 people living and working on site.
£1bn a year
According to the BPSDC, businesses on site are forecast to contribute almost £1bn a year to the UK economy in the first 20 years of operating.
Chief executive Rob Tincknell said: “The Power Station is unique, having a very powerful existing brand profile. Together with other leading global retail and business brands, we believe this combination will create a truly world-class destination and a significant addition to the fabric of London.”
Architects involved in the project include Wilkinson Eyre, Ian Simpson Associates, dRMM, Foster + Partners, Rafael Viñoly and Gehry Partners.