BBPA and VistEngland team up for English Tourism Week

By Melodie Michel contact

- Last updated on GMT

BBPA chief executive Brigid Simmonds and VisitEngland chief executive James Berresford
BBPA chief executive Brigid Simmonds and VisitEngland chief executive James Berresford

Related tags: English tourism, England

VisitEngland and the British Beer & Pub Association (BBPA) have announced their partnership in advance of English Tourism Week 2015.

As part of the partnership, the BBPA will encourage its members to take part in the campaign, which aims to encourage more visits to the country and inspire people to become tourism ambassadors for their local area.

Pubs are invited to get involved by creating all-English menus with locally-sourced produce or running themed quiz nights and music events for example.

English Tourism Week will take place from 14 to 22 March 2015. Previous events have included afternoon teas, English-themed baking competitions, art exhibitions, special guided walks and behind the scenes tours.

VisitEngland’s chief executive James Berresford said: “English Tourism Week is not only an opportunity to promote an industry worth £106bn to the economy, but it’s also to a great way to get Britons thinking of England as their next holiday destination by reminding them what’s on their own doorstep.” 

BBPA chief executive Brigid Simmonds added: “With great hospitality, accommodation and entertainment, pubs are right at the heart of English tourism. Pubs now serve around one billion meals every year and offer 50,000 rooms. The British Beer & Pub Association will be encouraging all our members to celebrate English Tourism week in 2015, and offer advice on how they can get involved.”

Tourism is worth £106bn to the UK economy and employs 2.6m people, with pubs often seen as a major attraction for an English holiday.

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