Traditional British seaside holiday back in fashion finds Travelodge survey

By Emma Eversham contact

- Last updated on GMT

We do like to be beside the seaside: The UK's coastal resorts are set to be busy this year with 58 per cent of people thinking of heading to one this summer
We do like to be beside the seaside: The UK's coastal resorts are set to be busy this year with 58 per cent of people thinking of heading to one this summer

Related tags: Hotel chain travelodge, Seaside resort, Uk

Hotels, restaurants and pubs in the UK's coastal locations are set to cash-in this summer as more Brits than ever are planning to spend their summer holiday or take a mini-break at a seaside resort.

According to the results of hotel chain Travelodge's annual travel index, 58 per cent of the 3,000 British holidaymakers surveyed said they would be heading to the coast for a holiday this year, the highest number since the index started six years' ago. 

Cornwall, Devon, Blackpool, Brighton and Scarborough were the most popular seaside resorts on the list of favoured locations across the UK which also found that city and rural breaks were also popular with staycationers. 

The city break is the most popular type of UK holiday for 38 per cent of Brits while 34 per prefer to explore the countryside. London, Edinburgh, Manchester, York and Liverpool are the top five cities while The Lake District, the Yorkshire Dales, Scottish Highlands, the Yorkshire Broads and The Cotswolds figured highly in the rural locations list. 

Holiday length

The survey found that the average British family will take a one-week holiday supported by four short breaks throughout the year. A fifth (19 per cent) of families are planning a two-week holiday. 

Brits are also planning to spend more than ever on their UK holidays this year - an average of £729.80 per person, which accounts to a 46 per cent increase on last year and is expected to provide a boost of £20bn to the economy.

However, while they expect to spend more, holidaymakers will still be expecting to with 40 per cent saying they consider value as the most important aspect when booking a holiday. 

Travelodge's Shakila Ahmed said: "A new trend we are seeing is more Britons taking a three in one holiday. This includes taking a city, rural and coastal break as part of a one week holiday. You need to be clever to plan your route but it is easily achievable as Great Britain has so much to offer. 

“It’s also great news that 2016 is going to be a bumper year for our traditional seaside resorts. A jaunt to the seaside is going through a revival as parents yearn for their children to enjoy a traditional British seaside holiday.” 

The survey comes as research by BDRC Continental​ found that many Brits are planning to holiday-at-home this year because of concerns about threats to safety at resorts abroad.  

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