East Coast Concepts receives investment to expand Neighbourhood and Victor's

By Emma Eversham contact

- Last updated on GMT

Neighbourhood and Victor's are looking to expand following NorthEdge Capital's funding
Neighbourhood and Victor's are looking to expand following NorthEdge Capital's funding

Related tags: Manchester

Restaurant and bar group East Coast Concepts has received a multi million pound investment from private equity firm NorthEdge Capital to enable it to expand its casual dining brands Neighbourhood and Victor's. 

The company, founded by brothers James and Guy Hitchen, plans to roll out its all-day restaurant and late night bar Neighbourhood into key cities such as Manchester, Liverpool, Birmingham, and Cardiff while it is looking for more suburban sites for its East Coast inspired Victor's restaurant. 

Currently Neighbourhood is located in Manchester's Spinningfields with a second due to open Liverpool later this year and Victor's is in Hale, Cheshire. The business expects to turnover £8m this year. 

James Hitchen said: “Both brands have proven to be hugely successful in Manchester and we are delighted to have NorthEdge on board as a partner to support us through the next stage of our development. We are constantly looking for new ways to improve our offering and the additional funding from NorthEdge will give us the firepower to become one of the best premium casual dining brands in the UK.” 

The deal was led by NorthEdge investment director Phil Frame and investment manager James Marshall. As a result of the deal Frame will join East Coast's board as a non-executive director. 

He said: "James has launched two exciting, differentiated concepts in the North of England which have fantastic roll out potential. The casual dining scene continues to demonstrate strong dynamics for innovative concepts and we believe both Neighbourhood and Victor’s are well placed for further growth. James is a first class entrepreneur and we are delighted to be backing him and the rest of the team.” 

Related topics: Business, Restaurants, Pubs & Bars, Venues, Food

Related news

Related products

show more

Restaurant magazine – digital edition

Restaurant magazine – digital edition

William Reed Business Media | 01-May-2020 | Sponsored Link

In light of the current circumstances and many businesses being closed during this period, Restaurant magazine will temporarily be going digital only....

Restaurant Media Pack 2020

Restaurant Media Pack 2020

William Reed Business Media | 27-Jan-2020 | Technical / White Paper

The Restaurant portfolio continues to be the essential source of news and information for those working within the restaurant industry, helping to navigate...

Sustainability Report

Sustainability Report

William Reed Business Media | 27-Jun-2019 | Technical / White Paper

Six areas to make your restaurant more sustainable.

From growing herbs on the wall to using ethical dairy suppliers, we run-down the key...

Creative development in the kitchen

Creative development in the kitchen

Nestlé Professional | 19-Jun-2019 | Technical / White Paper

Produced by Restaurant magazine in partnership with Nestlé Professional’s CHEF® brand, Creative Development in the Kitchen explores how high-profile chefs...

Related suppliers


Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers