Jamie Oliver opens first in-company restaurant with Aramark
Jamie’s Deli has launched at J.P Morgan in Dublin, offering a ‘constantly changing’ all-day menu including pizzas, sandwiches, and DIY porridge and salad bars.
There is also a full grab ‘n’ go offer, ranging from fresh fruit to protein pots, at the south docks location.
It comes after Oliver’s group announced a 10-year partnership with Aramark to take the chef’s brands in to contract catering in the UK and Northern Europe earlier this year.
“With this new site, we’re achieving Jamie’s goal of bringing wholesome, nutritious and delicious food to hard-working people and transforming the way they can eat in the workplace,” says Jon Knight, CEO of Jamie Oliver Restaurant Group.
Knight told BigHospitality in April there was an ‘aggressive’ expansion plan in place with Aramark, and hoped the number of sites under the partnership would be in double figures within two years.
The restaurants may be under existing concepts such as Jamie’s Italian, or ‘exclusive’ new brands developed for Aramark clients.
The Dublin opening comes at the end of a turbulent year for Oliver’s restaurant business, which has closed around a third of its 37 Jamie’s Italian sites since January after posting £9.9m losses in the last financial year.
It shut its Barbecoa grill and barbecue restaurant in Piccadilly after it fell in to administration.
The chef also sold off his Australian restaurant empire to a new franchise partner after it entered voluntary administration.
