It will sit alongside restaurants including Bleecker Burger and Pizza Pilgrims at the West London shopping centre, which is in the process of revamping its food offering.
Having begun as a street food operation, Morty & Bob’s operates a café and bar at Coal Drops Yard having previously had a site at Hackney’s Netil House.
Alongside its sandwiches, it serves small dishes including the likes of parmesan truffle fries; and minute rib eye steak with house hash brown and a fried egg.
This new offshoot, however, will focus solely on sandwiches and include the brand’s Insta-famous grilled cheese served ‘straight up’ with mixed onions; or with mushroom and truffle.
New additions to the menu, meanwhile, will include a slow-roasted porchetta sub with house slaw, salsa verde and gravy drizzle; popcorn shrimp brioche roll with dressed crispy salad; and a brunch bun with crispy smoked streaky bacon, smashed avocado, soft scrambled egg, shoestring fries and mushroom ketchup.
The opening marks another addition to London’s ever-growing premium sandwich sector, which recently saw the launch of Sub Cult’s first bricks and mortar site close to St Paul’s.
Sons and Daughters, a new sandwich bar and cocktail concept by Pidgin duo James Ramsden and Sam Herlihy, is expected to join Morty and Bob’s in Coal Drops Yard this September.