Roxy Ball Room set for further expansion
The Digbeth location will offer bowling, pool, shuffleboard and arcade games alongside food and drink.
Roxy Ball Room launched in 2013 and has since opened four sites in Leeds, two in Liverpool and one each in Nottingham and Manchester.
The brand’s parent company Roxy Leisure states on its website that it is on track to open ‘at least two new sites per year’.
A second location in Nottingham is also being lined up for 2020.
“Digbeth shares our rebellious spirit and as the creative quarter of the city with a really interesting retail, food, drink and leisure offer it feels like the perfect home for us in Birmingham,” says Matthew Jones, director of Roxy Leisure.
The number of 'competitive socialising' concepts, which usually offer games alongside food and drink, has grown rapidly in the UK over the past few years.
Social Entertainment Ventures, which operates the Bounce ping pong bars and darts concept Flight Club in the US, raised $20m this year to expand its leisure brands in the UK and North America.
In January research by Savills and the Leisure Property Forum found over 50 mini golf, 90 bar and game, 50 virtual reality and 145 escape room experiences on offer across the country.
