Roxy Leisure to double up in Birmingham
The new Roxy Ball Room will be located at 1 Victoria Square on the site that was formerly home to bar concept Kongs. It will follow its signature ‘booze and ball games’ approach featuring activities such as American pool, basketball, beer pong, ping pong, shuffleboard, ten pin bowling alongside a menu of craft beer and cocktails and pizza, hot dogs and sides.
Founded by Matthew Jones and Ben Jones, Roxy Leisure opened its first Roxy Ball Room site on Leeds’ Boar Lane in 2013. Following this, it opened their second site and first bowling lane concept, Roxy Lanes, on Leeds’ Bond Street in 2014.
Roxy Ball Room opened on the Digbeth Estate in 2020, and its name change will reflect the shift in focus from ball games to bowling.
Birmingham will be the fourth city in the brand’s portfolio to receive a second site following Leeds, Liverpool, and Manchester.
“Birmingham is a creative, exciting, and thriving city. Thanks to the success of our first Birmingham venue, we’re now excited to announce that we will be expanding our Birmingham offering with a second site in the heart of the city centre,” says Roxy Leisure commercial manager Joel Mitchell.
The Roxy Leisure group operates 13 sites across the UK, with its most recent launches in Sheffield, Bristol, Birmingham, Nottingham, Manchester, Liverpool, Leeds, and Edinburgh. Its next venue after Birmingham will open in Cardiff in March next year.
