Ordamo publishes guide to help hospitality businesses reopen

The report, called The Role of Tech in Consumer Reassurance​, examines both the needs and benefits of technology in hospitality and discusses its potential uses in hospitality businesses as they start to come out of lockdown.

While the lifting of the lockdown in England 4 July will be a cause for celebration for manyin the hospitality, businesses will have to change face dramatically to accommodate the required safety measures and to reassure consumers, it says.

Ordamo cites data from CGA that suggests consumer confidence is still relatively low, with only 18% of consumers intending to return to hospitality venues within a week of opening and only 44% within the first few weeks.

When asked what the most important safety/hygiene precautions consumers wanted to see implemented, technology solutions such as contactless payment were third in the list of priorities, with 55% looking for this option when dining out of home, it says.

This, it says, tallies with the Government’s most recent guidance that champions the use of contactless ordering and payment to minimise staff and customer contact and safely manage service interactions.

Using Ordamo’s system, customers arriving at a venue can scan a QR code or go to a custom URL on their mobile to browse a menu and place an order. They can also pay the bill and be given a receipt.

The guide can be downloaded here.​​