The launch will be supported by a new website www.lumina-intelligence.com and social media platforms.
Lumina Intelligence’s consumer and shopper data platform applies advanced analytics and an integrated toolkit of data and insights to answer every measure of behaviour, from planning and conducting a shop to choosing where to eat and drink across retail and hospitality markets.
Lumina Intelligence has also expanded its market coverage over the last two years into probiotics, working with its specialist colleagues across the William Reed group who have global and local intelligence in this emerging high-growth industry.
Lumina Intelligence will continue to work closely with BigHospitality’s stablemate MCA News, which will remain unchanged and will continue to provide news, opinion, analysis and high-profile interviews from across the hospitality industry.
“Our plan is to inspire the global food & drink industry with deep, actionable insights, powered by the world’s best analytics technology and we are passionate and determined to support the industry with trusted data and insight,” says managing director Jill Livesey.
“Lumina means brilliant light and illuminating insight sums up what our team of experts do.”