Pret to pilot move into Canada
Through the terms of the agreement, A&W Food Services will be able to bring Pret food and coffee to customers in A&W restaurants in Canada during an initial two-year trial phase.
If the pilot is successful, A&W will be granted the exclusive right to expand the Pret brand across Canada, depending on an agreed development plan.
The agreement follows Pret’s announcement last month that it would aim to double the size of the business within five years, including launching into five new markets by the end of 2023.
“We’re still at the early stages, but we’re really pleased to have agreed terms with A&W to bring our freshly made food and 100% organic coffee to Canada," says Pano Christou, chief executive officer at Pret A Manger.
"Last month we said our aim was to expand into five new markets, and Canada is a fantastic country to start.
“Over the past year, we delivered more change than in thirty years of Pret history – and it’s all about bringing Pret to more people in new markets around the world."
A&W is one of Canada’s fastest growing food businesses, with more than 1,000 restaurants across the country. The business is entirely Canadian-owned and is currently the second largest hamburger restaurant company in Canada.
"I'm delighted to embark on this exciting pilot, to bring the best of Pret to Canada, offering our guests even more delicious choices to love," adds Susan Senecal, chief executive officer of A&W Food Services of Canada.
