Within the newly redeveloped The Sidings in Waterloo Station, Brewdog Waterloo is believed to be the UK's largest pub at 27,500 sq ft and is billed as an immersive craft beer destination.
Located beneath the major London station's rail platforms, the venue will feature co-working spaces and pods, a micro brewery, a GRIND café, duckpin bowling alleys, podcast studio, meeting rooms, not-for-profit floristry, a retro ice-cream van and a ‘hidden’ cocktail bar.
The latter will be run by London mixologist Rich Woods, aka The Cocktail Guy.
“This is our new flagship bar for London so we are making it a true destination. Record your own podcast, explore our hidden cocktail bar, or stoke some competition with a game of duckpin bowling or ping-pong. BrewDog Waterloo has something for everyone, and we cannot wait to open our doors this August,” says co-founder James Watt.
Last month, BrewDog announced that its global bar business achieved revenue growth of 31% during 2021, compared to the previous year, with ‘record sales’ achieved so far in 2022.
BrewDog's bsr division achieved total revenue of £286m in 2021 (+21%), up from £238m in 2020 and £215m in 2019.
The group ended the year with a £10.6m loss, compared to £12.6m loss in 2020.