Pret overhauls loyalty programme
The overhauled loyalty programme will continue to offer up to five barista-prepared drinks per day, but will also now include a 10% discount on everything else sold in Pret stores.
Existing subscribers will automatically become part of Club Pret. Their current monthly price of £25 per month will only change to £30 at their next billing cycle on or after 5th June.
Pret originally launched its coffee subscription in September 2020 as a central initiative in its strategic transformation programme.
The service is now used 1.25 million times per week in the UK (up 11% year-on-year) and has been rolled out to the US and France.
“Over the past year, we’ve thought long and hard about the best way to support the people who matter most to Pret – our Team Members who do such an outstanding job, day in and day out, as well as our customers,” says Pano Christou, Pret A Manger CEO.
“That’s why we’ve increased pay three times in the last 12 months, and reinvested in benefits to support our people through the cost-of-living crisis.
“It’s now time that we give back to our most loyal customers, expanding the subscription and making our freshly made food, snacks and organic coffee, more accessible to the people who have been crucial to Pret’s success. That’s what Club Pret is all about.”
