Azzurri Group acquires Ireland-based Mexican chain Boojum

The ASK Italian, Zizzi and Coco di Mama owner has acquired Boojum, which operates from 14 sites in the Republic of Ireland and Northern Ireland, from Renatus Capital Partners.

The deal sees Azzurri enter a new cuisine category, with the group looking to 'target the rapidly-growing Mexican fast casual segment in Great Britain'.

Boojum’s first new restaurant across the Irish Sea is expected to open its doors before Christmas.  

“Boojum is a really strong business, with devoted customers and an exceptionally talented team,” says Steve Holmes, chief executive officer of Azzurri.

“By leaning into Azzurri’s financial strength and platform, Boojum can seize the massive opportunity in the Mexican fast casual segment.

“Boojum is a really good fit for Azzurri as the business will add a new dimension to our portfolio given it offers a different cuisine, a different occasion and serves a younger demographic.  We know the GB market well and are looking forward to working with David and the team to deliver their growth plan.”

Boojum managing director David Maxwell will continue to lead the business, which will also be targeted further growth in the Irish market alongside its expansion into Great Britain.

“We are excited by the opportunity to join the Azzurri family and are looking forward to the next chapter in our history,” says Maxwell. 

“I would like to thank our team for their hard work and commitment. We look forward to working with Azzurri to successfully establish Boojum across the Irish Sea.”

Boojum opened its first restaurant in Belfast in 2007 and was acquired by Renatus Capital Partners, in partnership with the Maxwell brothers, in 2015.