QSR pasta brand Guido’s takes two sites in Camden following success in Holborn
Both are small locations with no seating - a 2m by 2m square booth in the West Yard and a 4m by 4m site in Camden’s newer Hawley Wharf development.
The acquisitions follow the launch of the group’s first site with seating late last year.
On Holborn’s Kingsway, the circa 15-cover site trades close in proximity to the group’s two takeaway-only sites on New Fetter Lane and Chancery Lane.
The brand’s Padua-born founder Guido Oselladore says he is hoping to create the Italian equivalent of Shake Shack.
“I’m obsessed with the fact that there is no brand in the world that offers true Italian dishes made with good ingredients in a fast setting,” he says. “We use proper regional recipes without any tweaks. For example, our carbonara is made with just eggs, guanciale and cheese. We don’t use cream and ham like many others do.”
“Our other USP is our speed. We have developed a pre-cooking technique that allows us to cook high-quality Durum wheat pasta within about two minutes and it still be perfectly al dente.”
Currently self-funded save a small raise from family and friends, Guido’s launched its first site in 2016 and hopes to continue to expand across the capital, with target areas including Liverpool Street, Canary Wharf, Hammersmith, King’s Cross and Fulham Broadway.
