Generation Y

Accor creates new division for millennial brands

10-Jan-2017 By Sophie Witts

AccorHotels has created a new lifestyle division to encompass its growing number of millennial-targeted brands.

Hospitality loyalty: Personalisation of offers important for millennials

04-Oct-2016 By Emma Eversham

Hospitality businesses looking to attract the millennial generation will have a better chance of gaining their loyalty if they personalise offers a survey has revealed. 

Hotel guests now want ‘affordable luxury’ above nearly everything else, says BDRC

16-Sep-2016 By Hannah Thompson

Hotels hoping to capture both business and leisure travellers should focus on ‘affordable luxury’ to generate bookings and please guests, especially among Millennials, BDRC Continental has said.

Generator hostels teams up with Luke Thomas to revamp Millennials menu

22-Jun-2016 By Hannah Thompson

Generator, the ‘poshtel’ hostel group, has teamed up with 22-year-old chef Luke Thomas to revamp the group’s menu for its core audience of millennial and Generation Z guests.

Infographic: Hotel marketing for millennial travellers

04-Dec-2014 By Melodie Michel

This infographic, released by HotelREZ Hotels & Resorts, looks at who millennials are, how they travel, hospitality trends driven by their demand and marketing techniques to target them.

ASK THE EXPERTS

How to attract generation Y as hotel and restaurant guests

09-Dec-2013 By Anne Blackburn

Anne Blackburn, director of Sidona Group, which works with hospitality businesses to help them improve customer experiences, suggests five ways to attract guests from generation Y to your hotel or restaurant.

Millenials seek job fulfillment, not high pay, survey finds

02-May-2013 By Emma Eversham

Employees from the Millenial generation are more likely to stay with a company if they feel fulfilled in their jobs rather than if they were highly paid, a new survey has found. 

Marriott uses Facebook game to aid recruitment among millennials

28-Jun-2011 By Emma Eversham

International hotel group Marriott has built a game application for Facebook in an effort to make hospitality an attractive career choice to the 'millennial' generation.