The campaign includes a rebrand of its three core products for the hospitality industry - Party Sparkles, Light Sparkles and Night Sparkles - as well as the launch of a new website.
Danmade's sparkling candles are designed for celebratory occasions, are safe for use indoors and sparkle for up to 50 seconds and Britons spending an average of £500 a year on major celebrations, Danmade believes there is potential for the sparklers to add value to a restaurant's offering.
Richard Alexander Smyth, sales and marketing director at Danmade said “Restaurants across London have already discovered how patrons are surprised and delighted when their cocktail, champers, dessert or celebration cake is served with the extra magic a party sparkle adds.
“Our sparkling candles enhance the customers’ overall dining experience, encourage repeat visits and thereby add to a restaurant’s bottom line. In a crowded marketplace, with thousands of outlets competing for business, it is vital to add value and give customers an experience to remember."
Danmade will also extend its use of social networking via its website during the campaign to help drive consumer demand and has already run sponsorship activity at events such as The Restaurant Show in a bid to raise its profile.