Finest Call capitalises on mid-market cocktail boom with new summer flavour

By Luke Nicholls

- Last updated on GMT

Related tags: Bartender, Cocktail

Finest Call cocktail mixes contain all-natural flavours, colours and sweeteners
Finest Call cocktail mixes contain all-natural flavours, colours and sweeteners
Finest Call cocktail mixes is looking to capitalise on 'the rise of the mainstream cocktail sector' with the launch of a new Wildberry purée flavour and an upsurge in its activity within the UK's pub and bar market.

Product details:

The Wildberry purée is blended from three varieties of Californian strawberries, raspberries and blackberries from the Pacific North West, with a touch of pure cane sugar.

Finest Call cocktails contain all-natural flavours, colours and sweeteners. The purée range includes Mango, Passion Fruit, Peach, Raspberry, Strawberry and Banana.

USP:

Compared with other cocktail mix suppliers, Finest Call products has a longer shelf-life; of two years unopened, opened and refrigerated for 12 months, and opened and unrefrigerated for three months.  

This does mean that the mixes contain preservatives, but Finest Call insists it does not affect the quality or consistency of the end product.

Why you should buy it:

Steve Dingley, Finest Call’s European brand manager, said: “We have helped hundreds of pubs, bars and clubs to offer cocktails to their customers.

“In many cases, turnover has more than doubled in a short period. They appreciate that Finest Call cocktail mixes help their staff to meet customer needs quickly and easily.”

Speaking of the new WIldberry purée flavour, Dingley added: “All of our purées are so easy to use and our Wildberry is no exception.

“Just by combining rum and our Coco Real, bartenders can create a superb Wild Berry Colada every time.”

Market research:

The upturn in activity of Finest Call in the UK market comes as a direct result of research conducted by drinks analyst CGA, which shows that cocktails have become a mainstream option for most people.

More than 3.3m bottles of spirits were used in making cocktails last year and sales of spirits for cocktails are forecast to grow 10 per cent over the next two years. Circa 20,000 pubs, bars and clubs now serve cocktails, with one in five selling more than they did a year ago.

The CGA research went on to show that the five most popular cocktails in the UK are: Mojito, Cosmopolitan, Sex on the Beach, Pina Colada, and Champagne cocktail.

Availability:

Finest Call cocktail mixes are available to all UK hospitality businesses now and are distributed by Cellar Trends. For all sales enquiries contact 01283 217703 or visit www.cellartrends.co.uk.

More information:

The CGA Cocktail Report was based on a survey of 1600 trade outlets and 429 consumers. For more information on the Finest Call cocktail mix range, visit www.finestcall.com​.

Related topics: New Products, Beverages, Alcohol

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