Lotus Bakeries launches 'Crumb' range

13-Aug-2013 - Last updated on 14-Aug-2013 at 09:14 GMT

Lotus's Sprinkler Jar is part of its new crumb range. The crushed and coated biscuit crumbs can be used for a number of ideas for desserts and coffees

Lotus Bakeries, makers of Lotus Original caramelised biscuits, has produced a 'crumb' range to help caterers spice up desserts or hot drinks.

Product details:

Available in two particle sizes and three pack formats, the new Crumb range of Lotus Original caramelised biscuits is designed to be sprinkled onto desserts and hot drinks to add extra crunch and flavour. The range comprises a 150g sprinkler jar containing freshly baked, large coated crumb particles which are designed to top cream on hot drinks, or provide crunch to ice cream and yoghurt and two bulk packs (750g and 7.5kg) containing smaller and finer uncoated crumbs. All crumb range ingredients are suitable for vegetarians and vegans and conform to Halal regulations.

USP:

Frances Booth, category marketing manager at Lotus Bakeries, believes that this latest product opens up many opportunities, not just as a new ingredient, but also as a way for operators to create additional interest by highlighting Lotus biscuits within the menu description.

Price:

Dependent on order.

Availability:

Visit www.lotusbiscuitstrade.co.uk or call 0800 834 050 to find your nearest stockist.

Why you should buy it:

Booth believes the new ingredient offers caterers some easy ways to spice up desserts and hot drinks. As well as being used as a topping, the crumb can be used in the base of a cheesecake or added to a crumble topping for example. “By using Lotus crumb within recipes, chefs can add an additional caramelised flavour to the dish. Not only that, with Lotus being a much loved brand by consumers when they enjoy a coffee away from the home, by including within the menu description, i.e. Lemon cheesecake with a Lotus biscuit base, it sparks additional interest and a further sales opportunity," she added.