The Hub by Premier Inn
Whitbread brought a new contender to the budget hotel market with the announcement in July of the arrival of Hub by Premier Inn. The new city centre brand, which will launch in 2014, plans to sell rooms measuring just 11.4sq m at a rate up to 25 per cent cheaper than those at Premier Inn hotels.
We await its arrival with interest next year while Whitbread is confident of its success, planning to open up to 40 by 2018.