Meridian unveils new peanut butters for foodservice
Product details:
The 26g, single-serve jars are available in cases of 45 x 26g jars with a 15-month shelf-life. Meridian Peanut Butter is also available in 1kg tubs and in 10g bulk tubs.
USP:
Darren Robinson, sales manager at Meridian Foods, said: “We like to lead the charge rather than follow the crowd and the response to the ‘100 per cent nuts and our no palm oil’ range has given us the confidence to really kick-on and have our peanut butters enjoyed by more people, whenever and wherever they are.”
Availability:
The jars of smooth and crunchy peanut butter are available nationally, through foodservice wholesalers, from this month.
Why you should buy them:
“Research shows that there is real opportunity to broaden our offer and we’re tremendously excited to be making available to the industry a quality branded product.
“The peanut butter category grew by 7.1 per cent year-on-year and a strong market in retail indicates a sizeable demand in foodservice. Consumers tend to maintain similar eating habits in both retail and foodservice at breakfast time.
“Peanut butter’s share of the market is now on a par with marmalade and growing. It has overtaken chocolate spread as a category and we believe that our offer will stand up against other well-known single serve brands in the sector. ”
More information:
A recent OnePoll omnibus study, conducted on behalf of Meridian Foods, revealed that 40 per cent of respondents would like to see a peanut butter served as an option at breakfast and 81 per cent would like the choice of a healthy breakfast when staying away from home.
Meridian’s factory in North Wales produces over 1000 tonnes of peanut butter per annum. For additional information, visit www.meridianfoods.co.uk.
