The Shepton Mallet Cider Mill launches the Shepton Cider Hog

By Lauren Houghton

- Last updated on GMT

Related tags: Cider

The Somerset Snuffler Cider Hog is currently exclusive for on trade purchase in 4 x 3 Litre capacities
The Somerset Snuffler Cider Hog is currently exclusive for on trade purchase in 4 x 3 Litre capacities
The Shepton Cider Hog is new dispensing unit which allows cider to be served at the table and give cider drinkers a self-serve option.  

Product details:

The Cider Hog holds a three litre bag which gives just over five pints of chilled cider to share. The Shepton cider makers have also developed Somerset Snuffler (4.8% ABV), a West Country still cider that is matched to table dispense and is a medium dry cider with a golden and fruity character. 

Supporting materials have also been developed to boost presence and rate of sale such as branded tankards, chalkboards, drip mats and tent cards, which will be available to customers who purchase the products.

USP:

Marketing manager at The Shepton Mallet Cider Mill Richard Glover said: “Somerset Snuffler was carefully selected for the Cider Hog. Best served chilled, the Hog has an ice cold pad stored within the unit to ensure that the cider is served and remains cold at table. Because of this versatility the Hog can be used indoors or out and is also an innovative way of increasing the speed of service."

Availability:

The Somerset Snuffler Cider Hog is currently exclusive for on trade purchase in 4 x 3 Litre capacities. For enquiries contact the ‘Hogline’ on 0845 601 5959 or visit: facebook.com/sheptonciderhog​. 

Why you should buy it:

“We wanted to bring a sense of theatre and fun to the consumer and we feel that we’ve really delivered on this,” said Glover. “Our new Cider Hog offers considerable benefits for the on trade and significantly raises the bar in extending more convenience and choice to consumers in how they can drink still cider.”

Related topics: New Products, Alcohol, Equipment

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