Hi-Spirits expands Tails cocktail range

By Melodie Michel contact

- Last updated on GMT

The Tails pre-mixed cocktail range has been expanded
The Tails pre-mixed cocktail range has been expanded

Related tags: Cocktail

Hi-Spirits has reformulated, expanded and redesigned its Tails cocktail range, available for the on-trade. 

Product details

The range has been refreshed in collaboration with Bols of Amsterdam, established in 1575, and the cocktails are now made with higher-quality ingredients, including Bols liqueurs.

  • The core single-serve 125ml shaking range now includes Mango Caipirinha, as well as the established Espresso Martini, Mai Tai, Cosmopolitan and Elderflower Collins varieties, all at 15 per cent ABV.
  • Espresso Martini and Cosmopolitan 15 per cent ABV are also available in 500ml four-serve shaking packs.
  • The 500ml shaker range is complemented by a new three-piece cocktail shaker. The silver and black bottle features bold graphics and a metallic top to give the brand a stronger fridge and shelf presence.
  • Two new 20 per cent ABV stirring cocktails have been added to the range: Ginger Old Fashioned and Dutch Bramble are available in 500ml four-serve glass bottles.

USP

With cocktail sales booming in the on-trade, pre-mixed cocktails play an important role for operators, and the Tail range can help them where the time or skills needed to mix drinks from scratch isn’t available.

Why you should buy it

Tails managing director Nick Wall said: “The high quality of the Tails range made the drinks industry rethink its view of pre-mixed cocktails when we initially launched in 2010.

“The new recipes, using even more premium ingredients, allow the range to genuinely compete with the best made-to-order cocktails. We’re delighted to be working with Hi-Spirits to take the Tails range to a wider market.”

Related topics: New Products, Pubs & Bars, Alcohol

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