Zelman Meats: Steakhouse opening in Soho

By Liam Garrahan contact

- Last updated on GMT

Zelman Meats: Steakhouse opening in Soho

Related tags: Beef

The team behind Goodman, Beast, Rex & Mariano and Burger & Lobster, are launching Zelman Meats in Soho, London, in November.

The restaurant will cater for 94-covers plus a private dining area with space to serve 16-covers.

Operations manager Dave Strauss told BigHospitality that Soho is lacking a ‘great steakhouse’ and that Zelman Meats can fill that void.

“Soho doesn’t yet have a great steakhouse and we think we can take care of that,” he said.

“If it works as we hope there will be some of our Goodman regulars entertaining clients, our Burger & Lobster guests with their families and local workers on a quick lunch break all enjoying the restaurant equally.”

Strauss said that Zelman Meats will serve as a more-accessible alternative to Goodman.

“We love Goodman but it is incredibly complicated with all the different cuts, breeds of cattle and various lengths of dry aging time so it is expensive and therefore not available for everyone,” he said.

“We feel that Zelman Meats has the flexibility to be enjoyed by a much wider crowd of people. It is like an apprenticeship for Goodman.”

Sticking to what they ‘know best’, executive head chefs Oliver Bird and William Horswill will purely serve beef, cocktails and wine at the no-menu steakhouse.

Strauss said: “We would rather do one thing really well rather than multiple things half-arsed.”

The restaurant will also host a weekly meat raffle where guests can win 1kg of meat cooked for them, with the only cost being any extras that they order.

Related news

Show more

Related products

show more

Increase revenue with a container bar or café

Increase revenue with a container bar or café

ISO Spaces | 30-Oct-2018 | Product Catalog

Leading providers of container conversions, ISO Spaces have curated a catalogue of container bars, cafés & catering units. Choose from 9 designs &...

Life is Better Filtered: The Collaborative Kitchen

Life is Better Filtered: The Collaborative Kitchen

Brita | 04-Oct-2018 | Technical / White Paper

Many would argue that the back of house operation is the backbone of all hospitality establishments and for a business to succeed, it needs to be operating...

The Future of Flexible Work

The Future of Flexible Work

Adia | 17-Jul-2018 | Technical / White Paper

By paying particular attention to the hospitality, retail and industrial sectors, we will explore how companies can reduce recruitment costs and improve...

Related suppliers


Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers