The integration of the two companies will allow consumers who use the Feed It Back platform to pay a tip virtually, should they wish to, as part of the feedback process.
It will be available to all of Feed It Back’s clients, which includes Pho and the Black and White Hospitality group, free of charge; and TiPJAR says it is also providing the service for free to any of its customers who opt to enable it, until the end of the year.
TiPJAR, which was founded by BrewDog retail director James Brown, is designed as a peer-to-peer tipping system where customers can transfer gratuity to staff members directly using their phones.
As well as making it easier for diners to tip their server in an increasingly cashless society, the system is designed to aid workers with the management of their tips.
Using a QR code they can scan on their phone, diners are able to pay gratuity directly into the restaurant’s TiPJAR account using a credit or debit card.
The money is then distributed directly between the staff.
“TiPJAR and Feed It Back is a perfect match," says Brown.
"As operators we strive for excellence, and real-world tangible reward in the form of feedback and tips really helps with this quest.
"Just as they are connected in the real world, we are pleased to announce they are now connected in the digital world, with customers now able to tip workers at the end of their Feed it Back surveys.”
Feed it Back, which was launched in 2008 by Julia and Carlo Platia, aggregates customer satisfaction for its clients both directly, and by tracking the immediate feedback posted on online channels such as Facebook and TripAdvisor.
“During these challenging months of trade, we have done all we can to support our loyal customers and the industry we love," says Carlo.
"With staff welfare and reward being very much in the forefront of our customers’ minds as they plan for re-opening, contactless tipping will be key.
"This integration is an important step in helping our clients to get up and running successfully."