Neat Burger launches second London site

The brand, which claims it will ‘revolutionise fast food', opened its first location in just off Regent Street in Mayfair last September​​, and has perviously set out plans to expand the concept globally. 

Neat Burger's streamlined menu features three core burgers - The Neat, The Cheese and The Chick’n – alongside a plant-based hotdog option, and a selection of sides including sweet potato fries and tater tots.

The 500sq ft Camden site, located in Lock Place, features a a plant-inspired décor similar to that in Mayfair, with a mixture of soft green and pink furnishings.

“Camden Market is the ideal location from which to expand the brand," says Neat Burger co-founder Jordan Rocca.

"As the world’s first plant-based sustainable burger chain, we are committed to championing environmental sustainability and playing our part in positively impacting the environment.

"We are thrilled to have opened our latest restaurant in a location and with a landlord that shares our ethos, and look forward to welcoming visitors to enjoy our delicious plant-based burgers.”

At the time of its first opening, Neat Burger said it already had plans to expand the concept globally​​, with 14 franchises scheduled in the next two years.

Hamilton collaborated with hospitality organisation The Cream Group to create the brand, which also counts UNICEF Ambassador Tommaso Chiabra, who was an early backer of US-based food tech company Beyond Meat, as an investor. 

Earlier this year, prior to the onset of the Coronavirus crisis in the UK, one of the group's other co-founders, Zack Bishti, said the company had 'aggressive' growth plans for 2020​​ with a site lined up in one of London’s Westfield shopping centres.

He also set out plans to open Neat Burger's first international restaurant in Los Angeles this year through a joint venture partnership, although there is yet to be any official announcement regarding this opening.