Benugo rolls out carbon footprint labelling after successful trial
The ‘science-based’ labelling was first introduced at Benugo-run cafes and restaurants at the Natural History Museum (NHM) in September this year with products labelled A-E based on their carbon footprint, with A being the most climate-friendly choice.
It will now be rolled out across Benugo’s 40-strong estate.
The data and carbon labelling system has been developed and administered by Foodprint from Nutritics, an impact scoring system for the hospitality and food service sector.
“We are delighted to roll out our carbon labelling scheme with Nutritics following a successful pilot scheme in partnership with the NHM earlier this year,” says Shane Kavanagh, commercial director at Benugo.
"We want to give our customers the option of making informed choices to reduce the carbon emissions associated with food purchased from our sites across the UK.”
The company says the software allows it to treat carbon in the same way it treats a product’s nutritional value, applying it to every food and drink item for which it has a recipe to help its customers make more sustainable choices.
“The climate crisis is the most important issue of our generation and demand for transparency of food information is increasing,” adds Stephen Nolan, Nutritics managing director.
“Recent consumer sentiment research shows that nearly half of the population is trying to make eco-conscious choices when eating out-of-home.”
In December, Benugo launched a 100% carbon neutral coffee menu across all of its venues.
