Burger King

What digital loyalty schemes are available for restaurant brands?

The Lowdown: Digital loyalty schemes

By Joe Lutrario

The likes of McDonald’s, Burger King, Pret a Manger and Tortilla have all unveiled new rewards schemes within weeks of each other. Why?

Burger King launches UK-wide loyalty programme Your Burger King app

Burger King launches UK-wide loyalty programme

By James McAllister

Burger King UK has launched a new UK-wide loyalty programme that it says will aim to drive increased customer engagement through personalised, digitally-led offers.

Burger King trials use of reusable packaging sustainability

Burger King trials use of reusable packaging

By James McAllister

Burger King UK has begun trialling a new range of reusable and returnable packaging for its burgers, sides and drinks across a small number of its restaurants.

Advisors appointed for Burger King UK float

Advisors appointed for Burger King UK float

By Georgi Gyton

Burger King UK’s backer Bridgepoint has appointed Bank of America and Investec to advise on the floatation of the fast food giant during the first half of 2022.

Burger King Rebel Whopper ads banned

Telling Whoppers? Burger King ads banned

By Joe Lutrario

Burger King’s Rebel Whopper adverts have been banned for suggesting the burgers - which are cooked on the same grill used for meat and contain mayonnaise made with egg - are suitable for vegans.

Impossible Whopper Burger King

The Lowdown: The Impossible Whopper

By James McAllister

Burger King is jumping on the meat-free bandwagon, piloting a plant-based version of its signature Whopper sandwich in the US.

Burger King launches UK dessert bar

Burger King launches UK dessert bar

By Mark Stretton

Burger King has opened its first UK dessert bar at London’s Westfield shopping centre, the fast food chain has announced.

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