Loyalty Program

What restaurant technology is making a difference in 2024?

26-Mar-2024 By Restaurant

Restaurant is producing a report looking at what technologies are helping keep those in the sector competitive.

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What's in store for casual dining in 2024?

24-Jan-2024 By Stefan Chomka

Spin offs, overseas expansion, better loyalty schemes, and a boom in franchising are just some of the things we could see in the coming year.

Hostech conference to be held in February 2023

14-Dec-2022 By Restaurant

Hospitality technology conference Hostech will return next year with speakers from companies including BAO, Burger King, Mollies, and Wonderland Restaurants.

McDonald’s takes loyalty scheme nationwide

20-Jul-2022 By Georgi Gyton

McDonald’s has expanded its first loyalty scheme in the UK, taking it nationwide, following a successful trial.

Burger King launches UK-wide loyalty programme

18-Jul-2022 By James McAllister

Burger King UK has launched a new UK-wide loyalty programme that it says will aim to drive increased customer engagement through personalised, digitally-led offers.

Pret's coffee subscription scheme "went from lightbulb moment to national rollout in seven weeks"

04-May-2022 By Restaurant

Pret a Manger’s successful in-shop coffee subscription went from conception to delivery in just seven weeks, the company has revealed.

Loyalty card: how technology can help up your customer marketing game

17-Apr-2019 By Fiona Griffiths

Securing repeat business is a critical part of running a successful restaurant. While it can be challenging to cut through the digital noise, technology can be a huge asset for savvy operators.

ASK THE EXPERTS

Seven ways to run an effective loyalty program

19-Apr-2017 By Tim Brown

Tim Brown, senior director, sales consulting for food and beverage EMEA Oracle Hospitality, shares the results of a recent survey conducted by the hospitality technology solutions company on restaurant loyalty schemes.

Expedia to expand loyalty scheme to UK website

22-Nov-2016 By Emma Eversham

Travel website Expedia is launching its loyalty programme Expedia + in the UK next month to encourage users to book through the site and gain points in exchange for exclusive offers, discounts and upgrades.

How to win at loyalty in a changing world

20-Jun-2016 By Emma Eversham

When international hotel companies Marriott and Starwood announced they were looking to merge their two businesses, the biggest concern from their guests wasn’t whether some of their favourite hotel brands would disappear, but what would happen to the...

Subway and Costa top list of millennials' favourite restaurants

29-Mar-2016 By Sophie Witts

Restaurants have been advised to target their reward schemes at millennials after new research found young people are now the most loyal customer group.

Restaurant brands missing out on customer loyalty schemes

03-Jul-2015 By Sophie Witts

Restaurant brands should make better use of data obtained through loyalty schemes such as cards and apps to create deals targeted to customer preferences.

Mobile loyalty becoming 'increasingly important' for restaurants

04-Mar-2015 By Joe Lutrario and Carina Perkins

Mobile loyalty systems will play an increasingly important role in the restaurant industry, with operators reporting impressive figures through their use.

Cost saving remains biggest draw for loyalty scheme users

05-Nov-2014 By Melodie Michel

The majority of consumers that sign up to loyalty schemes are drawn to cost savings, as opposed to location or mobile accessibility of offers, according to data marketing firm GI Insight.

Loyalty schemes ineffective for restaurants

29-Aug-2014 By Ruth Williams

Customers are more engaged in loyalty programmes for supermarkets than restaurants according to new research from GI Insight that shows only half of people who have joined such schemes are regular users.

Ask the Experts

How to optimise loyalty programmes for a positive impact on footfall

09-Jul-2014 By Ben Chesser

With consumers now more empowered than ever before, loyalty schemes have become a widely-used tactic among retailers, and increasingly so among restaurant and pub operators. Ben Chesser, CEO of loyalty marketing software provider Footfall123, explains...

Roomzzz reveals plans to expand business to Liverpool and Chester

20-Dec-2012 By Peter Ruddick

Roomzzz, the Yorkshire-based business which now operates five so-called 'aparthotels' across the UK, has announced it plans to open at least two further venues next year in Liverpool and Chester. 

Kooki loyalty card smartphone app offers cost-effective solution for foodservice businesses

21-Sep-2012 By Luke Nicholls

Kooki, a new loyalty card app which allows businesses to create and manage digital loyalty programmes and offers a more convenient solution to physical cards, has launched for the UK's foodservice sector.

Breaking the discount bind: Loyalty schemes provide effective alternative for restaurants

20-Jul-2012 By Luke Nicholls

Deep discounts, special offers and the use of daily deal websites could soon become a thing of the past for restaurants and pubs as customers are becoming more attracted to outlets which offer rewards for loyalty as opposed to money off, according to...

IDEAS FROM YOUR PEERS

The Reward Club at Beefeater: The effectiveness of a loyalty scheme vs. discounting

16-Jul-2012 By Luke Nicholls

In our new look Ideas from your Peers column, we evaluate the effectiveness of one of Whitbread’s marketing campaigns, The Reward Club, which it has been using to promote its Beefeater brand for the last four months and question if it is a worthwhile...