Hi-Spirits to 'drive innovation' in RTD category with launch of Manzana Loca

By Emma Eversham

- Last updated on GMT

Related tags: Alcoholic beverage, Cider, Apple

Hi-Spirits is hoping that Manzana Loca, meaning 'crazy apple' in Spanish, will shake up the RTD category
Hi-Spirits is hoping that Manzana Loca, meaning 'crazy apple' in Spanish, will shake up the RTD category
Drinks company Hi-Spirits is hoping to drive innovation within the ready-to-drink (RTD) category with the launch of Manzana Loca. 

Product details:

Manzana Loca (meaning 'crazy apple' in Spanish) is an RTD that is made from a blend of cider, tequila and lime flavour. The 5.5% abv drink is made in Herefordshire, using apples from the county's orchards to create the medium-sweet cider which is then blended with tequila and lime zest flavouring. It comes in 330ml bottles with a distinctive design. 

USP:

Hi-Spirits managing director Dan Bolton said the company's 'proven experience' in developing drinks brands had been used to create an RTD that offered 'a genuine point of difference'. 

Price: 

Available on demand.

Availability: 

From Hi-Spirits. Call 01932 252 100, email vasb@uv-fcvevgf.pbz​, or visit the website www.hi-spirits.com​.

Why you should buy it:  

“The combination of medium-sweet cider with the sharp zest of tequila flavour and natural lime delivers a drink that is less sweet than most flavoured ciders, and more refreshing than spirit beers. Overall, the unique flavour and proposition of Manzana Loca will expand RTD sales for operators by appealing to a different consumer profile to existing brands," said Bolton.  

“By avoiding clichéd  ‘cactus and sombrero’ imagery  in favour of bold, modern graphics on both the bottle and supporting POS,  we’ve given Manzana Loca a strong visual appeal which will help encourage trial and build sales in busy pubs and bars.

“The brand is priced to fit neatly into operators’ existing promotional structure, enabling operators to offer Manzana Loca at two-for-£5, in ice bucket promotions and similar deals, further encouraging customers to try the brand.”

Related topics: New Products, Alcohol

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