William Grant & Sons UK launches Three Barrel Honey brandy

By Lauren Houghton contact

- Last updated on GMT

Related tags: Sugar, New product development, Flavor

Three Barrels Honey is a 30 per cent ABV spirit which is a blend of VSOP and natural honey flavourings
Three Barrels Honey is a 30 per cent ABV spirit which is a blend of VSOP and natural honey flavourings
William Grant & Sons UK has launched Three Barrels Honey to build on the popularity of VSOP brandy.

Product details:

Three Barrels Honey is a 30 per cent ABV spirit which is a blend of VSOP and natural honey flavourings, with a smooth and mellow finish. The product features a gold and orange honeycomb design in line with the brand’s contemporary repositioning and focus on attracting new consumers.

USP:

Brand manager for Three Barrels Honey Paul Curry said: “Experimental flavours are taking hold across most consumer goods and the spirits category is no stranger to this burgeoning trend. New product development and brand flavour extensions are driving market growth and it’s the sweeter profiles that are dominating overall. Honey is the flavour that’s captured consumer attention and is growing at over 1000 per cent. Innovation in Brandy has been lacking and the category still has the second oldest demographic profile, so now is the ideal time to launch Three Barrels Honey and create excitement in this area.

Price:

Available in 70cl bottles, Three Barrels Honey has a RSP of £17.99.

Availability:

Three Barrels Honey has launched exclusively with Morrisons but will be rolled out across a number of groceries in September.

Why you should buy it:

Curry added:  “As the UK’s Number One Brandy, Three Barrels is a brand with strong awareness and a loyal fan base so we’re confident that Three Barrels Honey will bring new drinkers to the category whilst boosting awareness of our original VSOP House Brandy.”

Related topics: New Products, Alcohol

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