Franco Manca pizzas to appear in supermarkets

The range of five pizzas will be available to purchase in more than 500 supermarkets across the UK from this week.

The expansion into retail complements the restaurant portfolio to drive brand awareness and introduce the brand to consumers where it does not have a restaurant presence yet, according to the company.

The group plans to expand into more stores and partner with more retailers from late 2023.

“​After many months of careful development we are thrilled to launch our debut range of Franco Manca cook-at-home sourdough pizzas which are now available in over 500 supermarkets," says executive chairman David Page.

“This is a very exciting new strategic development for Franco Manca and The Fulham Shore, which complements the appeal and success of our consistently busy and growing portfolio of restaurants, and we are looking forward to seeing it develop."

In a trading update, Franco Manca owner Fulham Shore said that trading in the six months to 25 September was in line with expectations. The Franco Manca and The Real Greek operator reported that revenues for the period grew approximately 35% compared to the same period in 2019, and 25% compared to 2021.

“We’re delighted that underpinned by the relevance of our Franco Manca and The Real Greek brands and their value-for-money propositions, both our established and new restaurants performed well during the first half of the Group’s financial year," adds Page.